Campaign Strategy
〰️
Creative Direction
〰️
Content Development
〰️
Social Media Marketing
〰️
Influencer
〰️
Campaign Strategy 〰️ Creative Direction 〰️ Content Development 〰️ Social Media Marketing 〰️ Influencer 〰️
The Burger Showdown
Uber Eats x Off The Menu
In 2020, The Burger Showdown went digital for the first time ever! The competition was hosted fully online where fans got to watch exciting episodes featuring 50+ food-loving celebrities paired with notable chefs from 50+ local restaurants across the U.S. and Canada. Not only did fans get to tune in on exclusive content, but they were able to order the exclusive collab burger delivered directly to them via Uber Eats. The best part? The Burger Showdown raised awareness and donations for Frontline Foods, an organization supporting frontline heroes and their families. I was the main marketing stakeholder leading talent relations, influencer, PR and content.
