Content Development
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Social Media Marketing
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Content Development 〰️ Social Media Marketing 〰️
From Chief to Chief
Sometimes, you don’t need an extensive brand campaign to create a splash. When Kansas City Chiefs player Harrison Butker delivered a misogynistic commencement speech, I saw an opportunity to respond swiftly, aligning with the brand’s values. By seizing the moment, Chief struck a chord in the best possible way, garnering over 500k impressions, 12k reactions, 300 comments and 1.2k reposts on the viral post.
