Campaign Strategy
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Creative Direction
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Partnerships
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Content Development
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Social Media Marketing
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Influencer
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Campaign Strategy 〰️ Creative Direction 〰️ Partnerships 〰️ Content Development 〰️ Social Media Marketing 〰️ Influencer 〰️
The Playdate Playbook
Lalo
After over over a year of little ones missing out on much-needed social interaction with other kids due to COVID-19 school closures, it’s no surprise that parents were wondering if they should start planning playdates again. While there was no easy, one-size-fits-all answer, the one thing Lalo knew for sure was that play is critical and necessary for the development of children—physically, cognitively and socially. To help guide parents through it all, I dreamed up The Playdate Playbook, a free downloadable resource that featured 12 notable experts/influencers and their safety tips, activity ideas and picky-eater approved recipes. I led creative direction, content development, influencer relationships and social content.
