Campaign Strategy

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Partnerships

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Content Development

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Social Media Marketing

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Influencer

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Campaign Strategy 〰️ Partnerships 〰️ Content Development 〰️ Social Media Marketing 〰️ Influencer 〰️

Swipe Right on Burgers

Shake Shack x Bumble

True love = free burgers. To acquire more app users for its new digital mobile ordering app, Shake Shack partnered with Bumble to offer users an exclusive BOGO promo that could only be found by swiping on Bumble. I led the partnership and launch campaign end-to-end, working with internal Creative and Ops teams to make sure the campaign was a success.

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